By: Steve Pemberton
#1. Understand How People Find You.
Most small business websites simply do not get seen. Even those that do may not get seen by the right people. It is important to understand how people use the Internet and how they would find you. You need to consider what someone would type if they were looking for your product or service.
#2. What do You do and Where do You do it..
Most people who are looking for a service type business are likely to type a search term that includes a location. Many people use the Internet to search for products and then go out to the shops and purchase them. For these reasons it often pays to build your website with your location in mind.
#3. Build Your Small Business Website Around Search Terms Not Your Business Name.
When you build a small business website it pays to build each page with a specific few search terms in mind. Getting traffic on a broad range of search terms will increase the overall productivity of your website. Most business types offer a range of products or services. By carefully constructing pages around each service coupled with the business location you can bring a lot of targeted traffic to your website.
#4. Make Yourself The Popular One.
Getting a lot of incoming links to your website will show the search engines that your site is popular. This will make a big difference in where your pages are placed in the search results. The links will also bring you more traffic and all traffic is good because a website can also make money passively.
#5. Become Your Businesses Website Management Team
With just a little ongoing maintenance it is possible to turn your website into valuable asset to your small business. What's more you can set yourself up to earn some addition passive income from some of your less relevant traffic.
By simply getting into the habit of giving a couple of hours of your time each week or so to carry out a few simple tasks makes a big difference. Google and the other major search engines favour websites with good content. They like to see a website that is updated and added to and one that is popular. Spending a little time each week to do link exchanges and add content and new pages to your website will pay off and continue to pay for as long as you are online.
So many small businesses have got it so wrong. Merely buying a small business website and putting it online is a waste of time and money. With a little know-how, building a small business website can be fun and very productive indeed. Find more information about building small business websites at http://u-do-makemoneyonline.com/2010/01/22/should-you-build-your-own-small-business-website/
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